1. The Service
Axveer Salvo helps users plan, launch, manage, optimize, and analyze marketing campaigns across advertising and social platforms. Currently supported integrations include Google Ads, Google Analytics, Meta (Facebook and Instagram), LinkedIn Ads, TikTok Ads, Reddit Ads, Snapchat Ads, X (Twitter) Ads, and Google Drive. Features may include campaign creation and launch, audience and targeting management, creative asset management, automation rules, AI-assisted content generation, agentic workflows that act on your behalf with your direction (see Section 7), reporting, collaboration tools, and account administration.
We may add, change, suspend, or remove features at any time. For paid customers, we will provide reasonable advance notice in the application or by email before changes that materially reduce functionality.
2. Accounts and Eligibility
You must provide accurate account information and keep it current. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. Notify us promptly at legal@axveer.com if you suspect unauthorized access.
You may invite users to your workspace and assign roles (Owner, Admin, Member, or Viewer). You are responsible for the actions of users you invite and for ensuring they comply with these Terms.
You must be at least 13 years old (or 16 if you reside in the European Economic Area or the United Kingdom) to use Axveer Salvo. The Service is intended for business users. You may not use it if you are prohibited from doing so under applicable law, are located in or a national of an embargoed country, or appear on a US government denied- or restricted-party list (see Section 20, Export controls and sanctions).
3. Third-Party Platforms and Integrations
Axveer Salvo connects with third-party platforms only when you authorize the connection. By connecting an account, you give Axveer permission to access, process, transmit, store, and use information from that account as needed to provide the Service.
Salvo supports two distinct connection scopes: organization-scoped integrations (advertising platforms shared by your team, such as Google Ads, Meta, LinkedIn, TikTok, Reddit, Snapchat, and X) and user-scoped integrations (personal accounts accessible only to the user who connected them, such as Google Drive). The applicable scope and the privacy implications are described in our Privacy Policy.
Your use of third-party platforms is governed by their own terms, privacy policies, advertising policies, API rules, and account requirements. This includes policies of Google, Meta, LinkedIn, TikTok, Reddit, Snapchat, X, and any other platforms you connect.
You are responsible for:
- Maintaining access to your third-party accounts.
- Ensuring you have permission to connect those accounts to Axveer Salvo.
- Complying with each platform’s advertising and data policies.
- Reviewing campaigns before launch.
- Monitoring budgets, spend, approvals, and performance.
- Handling disputes, suspensions, rejected ads, or policy violations on third-party platforms.
Axveer is not responsible for third-party platform availability, API changes, account restrictions, ad disapprovals, campaign performance, billing by third-party platforms, or actions taken by those platforms.
4. Campaigns, Budgets, and Ad Spend
You are responsible for all campaigns launched through Axveer Salvo and for all advertising spend incurred on connected platforms. Media spend is billed by each advertising platform directly to your account on that platform; Axveer does not act as a media buyer or merchant of record for media spend.
Axveer Salvo may help you create, modify, pause, publish, or analyze campaigns — including through agentic workflows authorized by you (see Section 7). Final responsibility for campaign content, targeting, budgets, compliance, and performance belongs to you.
Unless explicitly stated in a separate written agreement, subscription fees paid to Axveer do not include media spend, ad platform charges, taxes, third-party platform fees, or payment processor fees.
5. User Content
You retain ownership of content you submit, upload, connect, or generate through Axveer Salvo, including campaign materials, creative assets, brand files, audience configurations, ad copy, prompts, project information, and agent instructions (“Customer Content”).
You grant Axveer a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, modify, and use Customer Content as necessary to provide, secure, support, and improve the Service for you. This license terminates when you delete the Customer Content from the Service or close your account, except for backups and audit records retained per our Privacy Policy and any data we are required to retain by law.
We do not use your Customer Content to train Axveer’s or any third party’s AI or foundation models. Salvo’s AI and agentic features are powered by Google Cloud Vertex AI under terms that prohibit Google from using customer prompts and outputs to train Google’s foundation models.
You represent and warrant that you have all necessary rights, permissions, consents, and licenses to use Customer Content in Axveer Salvo and to publish or distribute it through connected platforms.
You may not upload or use content that is unlawful, infringing, misleading, harmful, discriminatory, abusive, or that violates third-party rights or platform policies.
6. Acceptable Use
You agree not to use Axveer Salvo (including its agentic features) to:
- Violate laws, regulations, advertising rules, privacy requirements, or third-party platform policies.
- Launch deceptive, fraudulent, harmful, or misleading campaigns.
- Upload malware, spyware, malicious code, or harmful files.
- Attempt to gain unauthorized access to systems, accounts, data, or networks.
- Interfere with the security, integrity, performance, or availability of the Service.
- Reverse engineer, scrape, copy, or misuse the Service except as permitted by law.
- Use the Service for surveillance, unlawful profiling, harassment, discrimination, or targeting prohibited by law.
- Misrepresent identity, affiliation, products, services, pricing, claims, or campaign outcomes.
- Infringe intellectual property, publicity, privacy, or contractual rights.
- Bypass usage limits, billing systems, security controls, or access permissions.
- Use Salvo’s agentic features to take actions on third-party platforms or accounts you are not authorized to access, or to circumvent platform rate limits, security controls, or policies.
- Operate the Service at a scale or in a manner that abuses connected platform APIs or Axveer’s infrastructure.
We may suspend or terminate access if we believe your use violates these Terms, creates risk, or may harm Axveer, other users, third-party platforms, or the public.
7. AI-Assisted and Agentic Features
Salvo provides two categories of AI-powered functionality.
(a) Assistive AI features
Generate ad copy, campaign ideas, creative variations, targeting and audience suggestions, reports, insights, and workflow recommendations. These outputs are suggestions for you to review, adopt, edit, or ignore.
(b) Agentic features
Salvo’s agent can plan multi-step workflows in response to your direction. The agent reads your connected campaign data and calls Salvo’s research and lookup APIs directly. For campaign-affecting actions — creating a new campaign, launching a paused campaign, or pausing an active campaign — the agent does not modify campaigns or push changes to connected advertising platforms. Instead, it produces a pending draft proposal for review. A member of your project with the relevant permission must explicitly apply (or reject) each proposal from the agent chat panel before any campaign change takes effect on Salvo or on a connected platform. Each agent run is recorded as an auditable thread of messages, tool calls, and proposals available to organization administrators.
Provider
Salvo’s AI and agentic features are powered by Google Cloud Vertex AI (Gemini models). Customer prompts and outputs are not used to train Google’s foundation models.
Approval model
Every campaign-affecting write action produced by the agent flows through a draft-and-apply step: the agent proposes, a project member applies. The current product does not provide an “auto-apply” option, and the agent does not autonomously create, launch, pause, or otherwise change the state of campaigns on connected advertising platforms. We may add additional automation modes in the future; if and when we do, they will be controlled by an explicit workspace setting and disclosed in the application.
Your responsibility
AI and agent-generated outputs — including agent-proposed drafts — may be incomplete, inaccurate, non-compliant, or unsuitable. You are responsible for reviewing AI-generated content and agent-proposed drafts before applying them, and for the consequences of any draft you apply — including ad spend, platform-policy violations, and campaign performance. Axveer does not guarantee campaign results, platform approval, regulatory compliance, or advertising performance based on AI- or agent-generated suggestions or applied drafts.
Disabling agentic features
You may disable agentic features for your workspace at any time from Workspace Settings. Doing so disables the agent’s ability to propose drafts; assistive AI suggestions remain available unless also disabled.
8. Subscriptions, Billing, and Payments
Some parts of Axveer Salvo may require a paid subscription. You agree to pay all applicable fees according to the plan, order form, checkout page, or written agreement you accept. Where Axveer enables paid plans, payments are processed by a third-party payment processor; payment card details are handled by that processor and are not stored on Axveer systems.
Subscription fees paid to Axveer do not include media spend, ad platform charges, taxes, third-party platform fees, or payment processor fees. You pay advertising platforms directly under the billing relationship and payment method you have on file with each platform.
Fees are non-refundable except as required by law or stated in a separate written agreement. Subscription terms may renew automatically unless canceled per the applicable plan terms; renewal terms are surfaced at the time of subscription.
We may change pricing, plans, features, or billing terms with at least thirty (30) days’ advance notice for paid customers, unless a shorter period is required by law. Changes apply at the start of your next renewal period.
You are responsible for taxes, payment information, failed payments, and charges related to your account.
9. Beta and Preview Features
We may offer beta, preview, experimental, or early-access features. These features are provided “as is” and “as available”, may be incomplete or unstable, may be changed or discontinued at any time without notice, and may be subject to additional terms presented in-product. Service-level commitments do not apply to beta or preview features.
10. Confidentiality
Each party may receive non-public information from the other party (“Confidential Information”) — for Axveer, this includes product plans, pricing, security details, technical information, and roadmap; for you, this includes business information, campaign strategy, creative assets, and analytics data.
Each party agrees to (i) protect the other’s Confidential Information using at least reasonable care, (ii) use it only to perform under these Terms, and (iii) not disclose it except to employees, contractors, advisors, or service providers under confidentiality obligations consistent with these Terms, or as required by law or legal process (with prompt notice to the other party where permitted).
Confidential Information does not include information that is or becomes publicly available without breach of these Terms, was lawfully known to the receiving party before disclosure, was independently developed without reference to the disclosing party’s information, or was rightfully obtained from a third party without confidentiality restrictions.
11. Intellectual Property
Axveer and its licensors own all rights, title, and interest in Axveer Salvo, including software, designs, workflows, interfaces, graphics, trademarks, logos, documentation, and underlying technology. These Terms do not grant you ownership of Axveer Salvo. You receive a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Service per these Terms.
You retain all rights in Customer Content (see Section 5). As between you and Axveer, you own AI- and agent-generated outputs produced from your Customer Content and prompts, subject to (i) Axveer’s underlying rights in the Service, (ii) third-party rights, and (iii) any restrictions imposed by the AI provider’s terms.
You may provide feedback or suggestions about the Service. Axveer may use feedback without restriction or obligation to you.
12. Privacy
Our Privacy Policy explains what information we collect, how we use, store, share, and protect it, and the choices and rights you have. By using Axveer Salvo, you acknowledge that information will be handled according to the Privacy Policy.
13. Service Availability and Changes
We work to keep Axveer Salvo reliable, but we do not guarantee uninterrupted, error-free, or secure operation. The Service may be unavailable due to scheduled maintenance, updates, outages, third-party platform issues, security events, or circumstances outside our reasonable control (see Section 20, Force majeure).
Axveer does not currently publish an uptime service-level agreement (SLA). Where an enterprise order form expressly includes an SLA, that order form controls.
We may modify, suspend, or discontinue parts of the Service at any time. For paid customers, we will provide reasonable advance notice of material reductions in functionality.
14. Disclaimers
AXVEER SALVO IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, AXVEER DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AVAILABILITY, ACCURACY, AND RELIABILITY.
Axveer does not guarantee:
- Specific campaign results.
- Ad approvals.
- Revenue, leads, conversions, return on ad spend, or performance.
- Availability of third-party platforms.
- Accuracy of third-party analytics.
- Compliance of user-created campaigns.
- Uninterrupted access to integrations or APIs.
- That AI- or agent-generated content will be accurate, suitable, or compliant with platform policies (see Section 7).
15. Limitation of Liability
EXCEPT FOR THE EXCLUDED LIABILITIES BELOW AND TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, including lost profits, lost revenue, lost data, lost goodwill, business interruption, ad-spend losses, or campaign performance losses, even if advised of the possibility of such damages.
EXCEPT FOR THE EXCLUDED LIABILITIES BELOW, EACH PARTY’S TOTAL CUMULATIVE LIABILITY for claims arising out of or relating to these Terms or the Service will not exceed the greater of (a) the amount you paid Axveer for the Service in the twelve (12) months immediately before the event giving rise to the claim, or (b) one hundred US dollars (US $100).
Excluded Liabilities. The consequential-damages exclusion and the liability cap above do not apply to:
- Your obligation to pay fees due.
- Either party’s indemnification obligations under Section 16.
- Either party’s breach of Section 5 (Customer Content reps and warranties), Section 6 (Acceptable Use), or Section 10 (Confidentiality).
- Either party’s gross negligence, willful misconduct, or fraud.
- Infringement or misappropriation of the other party’s intellectual property.
- Any liability that cannot be excluded or limited under applicable law.
16. Indemnification
By you
You will defend, indemnify, and hold harmless Axveer, its affiliates, and their respective officers, directors, employees, contractors, and agents from third-party claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) arising from: (a) your campaigns, Customer Content, audiences, targeting, products, services, or agent-authorized actions on connected platforms; (b) your violation of these Terms or applicable law; (c) your violation of third-party platform policies; (d) your infringement or misuse of third-party rights; or (e) actions taken by users in your workspace.
By Axveer
Axveer will defend, indemnify, and hold harmless you and your affiliates from third-party claims that the Service, when used as authorized under these Terms, infringes a third party’s US patent, copyright, or trademark, or misappropriates a third party’s trade secret. If a claim is made (or Axveer reasonably believes one will be), Axveer may, at its option: (i) procure the right for you to continue using the Service; (ii) modify the Service to be non-infringing without material loss of functionality; or (iii) terminate the affected portion of the Service and refund prepaid, unused fees attributable to it. Axveer has no obligation under this paragraph for claims arising from Customer Content; combinations of the Service with non-Axveer software, data, or services not provided by Axveer; modifications not made by Axveer; or use after Axveer notifies you to stop. This paragraph states your sole and exclusive remedy for third-party intellectual property claims.
Procedure
The indemnified party must (i) promptly notify the indemnifying party in writing of the claim, (ii) give the indemnifying party sole control of the defense and settlement (provided that no settlement requiring an admission of liability or unreimbursed payment by the indemnified party may be made without consent), and (iii) reasonably cooperate at the indemnifying party’s expense. The indemnified party may participate in the defense at its own expense.
17. Suspension and Termination
You may stop using Axveer Salvo at any time by closing your account or canceling your subscription per the applicable plan terms.
We may suspend or terminate access if (a) you materially breach these Terms and fail to cure the breach within thirty (30) days of written notice (no cure period required for breach of Section 6 Acceptable Use, Section 5 Customer Content reps, or non-payment more than fifteen (15) days past due); (b) your use creates legal or security risk to Axveer, other users, or third-party platforms; (c) suspension or termination is required by law, regulation, court order, or a third-party platform; or (d) the Service is discontinued.
Upon termination, your right to use the Service ends. Data is retained or deleted per the retention practices in our Privacy Policy. You may export your data during the thirty (30) days following termination using available export tools, or by request to legal@axveer.com until in-product self-service export is available (see Privacy Policy § 8). Sections that by their nature should survive will survive, including Section 5 (Customer Content rights), Section 8 (fees due), Section 10 (Confidentiality), Section 11 (Intellectual Property), Sections 14–16 (Disclaimers, Limitation of Liability, Indemnification), Section 18 (Governing Law and Dispute Resolution), and Section 20 (General Provisions).
18. Governing Law and Dispute Resolution
These Terms are governed by the laws of the Commonwealth of Virginia, United States, without regard to conflict of law rules. Subject to the dispute-resolution process below, any disputes will be resolved exclusively in the state courts of Fairfax County, Virginia, and the United States District Court for the Eastern District of Virginia, Alexandria Division (for federal matters), and each party consents to personal jurisdiction in those courts. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
Informal resolution. Before filing a formal claim, the parties will attempt in good faith to resolve disputes informally for thirty (30) days after written notice describing the dispute. Notices to Axveer go to legal@axveer.com.
Jury trial waiver. EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL IN ANY DISPUTE ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, TO THE EXTENT PERMITTED BY LAW.
Class action waiver. EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION, TO THE EXTENT PERMITTED BY LAW. Where the law of your jurisdiction does not permit this waiver, it does not apply to you.
19. Changes to These Terms
We may update these Terms from time to time. For material changes affecting paid customers, we will provide at least thirty (30) days’ advance notice in the application or by email; you may terminate your subscription before the change takes effect by sending written notice to legal@axveer.com and will receive a pro-rated refund of any prepaid, unused fees for the affected portion. For non-material changes or changes affecting free-tier users, we may post the updated Terms with a new “Last updated” date. Continued use of the Service after the effective date of an update means you accept the updated Terms.
20. General Provisions
Assignment
You may not assign these Terms or any rights or obligations under them, in whole or in part, without Axveer’s prior written consent (such consent not to be unreasonably withheld). Axveer may assign these Terms in connection with a merger, acquisition, financing, restructuring, or sale of substantially all of its assets. Any prohibited assignment is void.
Force majeure
Neither party will be liable for any delay or failure to perform (other than payment obligations) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, labor disputes, government action, internet or third-party platform outages, supply-chain failures, or pandemics.
Notices
Notices to you may be given by email to your account address or by posting in-application. Notices to Axveer must be sent to legal@axveer.com with a copy to Axveer, Inc., 344 Maple Ave W, Suite 123, Vienna, Virginia 22180.
Severability and waiver
If any provision is held unenforceable, the remaining provisions remain in effect, and the unenforceable provision will be reformed to the minimum extent necessary to make it enforceable. Failure to enforce any provision is not a waiver of that or any other provision.
Entire agreement
These Terms, together with our Privacy Policy, any order form or written agreement signed by both parties, and any feature- or beta-specific terms presented in-product, constitute the entire agreement between you and Axveer regarding the Service and supersede prior or contemporaneous agreements about the same subject. To the extent of conflict, a signed order form controls over these Terms, and these Terms control over feature-specific terms posted online.
Independent contractors
The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, fiduciary, or employment relationship.
Export controls and sanctions
You may not use Axveer Salvo, or export, re-export, or transfer the Service or any technical data, in violation of US export control laws or sanctions (administered by OFAC, BIS, or comparable authorities). You represent that you are not located in, organized under the laws of, or a national of any country subject to a US embargo, and that you are not on any US government denied- or restricted-party list.
US government end users
If you are a US federal government end user, the Service is “commercial computer software” and “commercial computer software documentation” under FAR 12.212 and DFARS 227.7202. Use is limited to the rights granted in these Terms.
21. Contact
For questions about these Terms, contact:
Axveer, Inc.Email: legal@axveer.comAddress: 344 Maple Ave W, Suite 123, Vienna, Virginia 22180